Google's plunging yet again into the social networks, this time with a much bigger and serious perspective. Things have been changing in this field since the past 12 years when Classmates.com was launched. Last few years, especially since 2004, this concept has taken a whole new dimension with terms like orkutting and myspaced becoming commonly used jargons.
Last few days have especially been interesting. Microsoft's new found interest in this finally was out when they entered into a whopping $240 million deal for a mere 1.6% stake in Facebook - a move criticized by many by terming it as 'not making sense'.
And now New York Times reports that Google's launching OpenSocial - which gives a whole new perspective on this - a more serious one. In a nutshell, through OpenSocial, Google's will provide 3 common APIs which would allow application developers to build their own applications using an array of hosts which include LinkedIn, hi5, Friendster, Plaxo and Ning, along with Google's own social networking service, Orkut. Understandably Facebook and MySpace were not there. The kind of impact it will have will only be clear in the future, but this standardization effort of Google might just result in some interesting sequence of events in the near future.
Update: Some serious momentum for OpenSocial APIs as MySpace and Bebo have too joined now!