Thursday, January 11, 2007

50 or over? Get Crankier!!

Concept applications seldom arrive. In the era of Web 2.0 and mashups, we generally see loads of hybrid applications coming everyday. However, Jeff Taylor (the fame) is in the process of coming up with a concept search engine for a different demographic category.
"Our research found that people 50 and over are confused about searching on the Web," said Taylor, who runs Eons, a Boston-based startup devoted to creating products aimed at the graying baby-boom generation born from 1946 through 1964. "It's hard for them to understand all the results."
Launched earlier this week, Cranky ( is trying to simplify things by showing just four Web sites in the non-advertising section of each results page and making the sparser listings more relevant to its target audience. Google and Yahoo, by comparison, usually list at least 10 sites per results page.
Teaming up with Compete Inc, an internet research firm, Taylor and team identified 500,000 most 'hit' websites and then narrowed the list to top 5000 destinations. The reviewers then wrote descriptions about the content and tried to ensure the index contained more direct links to the most meaningful information.

The tags - expand, narrow and related make up for some interesting tagged information. Guess the Google folks might be looking into it.. :D

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